In the world of Creators, influencers, thought leaders, and personal brands - one trend is growing in popularity and that’s the “anti-niche” Creator. What does that mean? That you don’t have a niche, you ‘are’ the niche… or you ‘are’ your brand.
In episode 03 of I’m lost, so what? Cassandra explores this concept with a critical and anti-capitalist lens and how being the ‘niche’ and ‘brand’ is actually toxic AF. You get to meet her alter-ego, “Sassy Cassie” who doesn’t hold back.
In this episode, Cassandra covers:
Her personal story of how she was the ‘brand’ and what happened
What she believes happens when you are the ‘niche’/’brand’
And questions (of course) to consider if you’re currently on this journey
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